Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced the launch of its Aloft brand in Durham, North Carolina. Owned by ATC East Development and managed by Davidson & Jones Hotel Corporation, Aloft Durham Downtown boasts a prime location within a new mixed-use complex in the recently revitalized American Tobacco Historic District. Designed for the hyper-connected global traveler, the newly constructed Aloft hotel features 134 spacious, loft-like rooms, tech forward innovation and a buzzing social atmosphere.
“The energy of our Aloft brand is a great fit for the American Tobacco Historic District in downtown Durham,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “We’re seeing phenomenal success of the brand in dynamic markets across the globe, and we look forward to bringing its tech-forward mind-set, leading-edge design and buzzing social scene to the exciting city of Durham.”
Located between the Durham Performing Arts Center (DPAC) and the Durham Bulls Athletic Park, Aloft Durham Downtown is at the heart of the American Tobacco Historic District, which launched a massive redevelopment and restoration project in 2004 to transform the iconic American Tobacco Company’s campus into a unique, mixed-use development complex with local and national corporations, restaurants and event venues. Just 14 miles from the Raleigh-Durham International Airport (RDU), the hotel is also close to the Durham Convention Center, Duke University and Medical Center, and Research Triangle Park – one of the nation’s most prestigious high-tech and biotech hubs.
Aloft Durham Downtown features an outdoor Splash pool, a 24-hour gym, re:fuel at Aloft – a one-stop gourmet grab & go food and beverage area, and the brand’s signature W XYZ bar where guests can enjoy a refreshing cocktail and catch the latest up-and-coming music acts as part of the brand’s signature Live At Aloft Hotels music series. In addition, the hotel offers approximately 1,600 square feet of flexible meeting space for both business meetings and social gatherings, plus a parking deck.
“We are thrilled to debut Starwood’s popular Aloft brand on the American Tobacco Campus, where travelers will enjoy easy access to the area’s restaurants and sports and cultural venues,” said Michael Goodmon, Vice President of Real Estate for Capitol Broadcasting Company, which owns American Tobacco. “The opening of Aloft Durham Downtown also marks an important step forward in the ongoing redevelopment of Durham’s historic downtown.”
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“The energy of our Aloft brand is a great fit for the American Tobacco Historic District in downtown Durham,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “We’re seeing phenomenal success of the brand in dynamic markets across the globe, and we look forward to bringing its tech-forward mind-set, leading-edge design and buzzing social scene to the exciting city of Durham.”
Located between the Durham Performing Arts Center (DPAC) and the Durham Bulls Athletic Park, Aloft Durham Downtown is at the heart of the American Tobacco Historic District, which launched a massive redevelopment and restoration project in 2004 to transform the iconic American Tobacco Company’s campus into a unique, mixed-use development complex with local and national corporations, restaurants and event venues. Just 14 miles from the Raleigh-Durham International Airport (RDU), the hotel is also close to the Durham Convention Center, Duke University and Medical Center, and Research Triangle Park – one of the nation’s most prestigious high-tech and biotech hubs.Aloft Durham Downtown features an outdoor Splash pool, a 24-hour gym, re:fuel at Aloft – a one-stop gourmet grab & go food and beverage area, and the brand’s signature W XYZ bar where guests can enjoy a refreshing cocktail and catch the latest up-and-coming music acts as part of the brand’s signature Live At Aloft Hotels music series. In addition, the hotel offers approximately 1,600 square feet of flexible meeting space for both business meetings and social gatherings, plus a parking deck.
“We are thrilled to debut Starwood’s popular Aloft brand on the American Tobacco Campus, where travelers will enjoy easy access to the area’s restaurants and sports and cultural venues,” said Michael Goodmon, Vice President of Real Estate for Capitol Broadcasting Company, which owns American Tobacco. “The opening of Aloft Durham Downtown also marks an important step forward in the ongoing redevelopment of Durham’s historic downtown.”
Read the full article now at Hotel News Resource. Article courtesy of hotelnewsresource.com.
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