Starwood unveils a new 10th brand; Loews adds a third

Starwood Hotels and Resorts Worldwide today introduced Tribute Portfolio, its 10th brand and second collection of independent hotels.

The hotel giant has already signed deals for five hotels under the new portfolio. The Royal Palm South Beach Miami debuted as the first Tribute Portfolio hotel today. Hotels will follow in Asheville, N.C.; Nashville; Savannah, Ga., and Charleston, S.C.
Each hotel will fall into the four-star, upper upscale category. But that's about all they will have in common. Each one will have a distinctive look and feel, largely determined by the owner.
Read the full article from USA Today, article courtesy of Nancy Trejos and photo courtesy of George Apostolidis.

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