Those traveling through Henry County will soon have a new hotel option with the groundbreaking Tuesday of a Tru by Hilton property.
The 98-room, four-story hotel is located at 251 Avalon Court and is owned by McDonough Hotel Partners LLC. It is expected to be completed in summer of 2017.
According to company officials, the celebration marked the fastest brand announcement to groundbreaking in Hilton history, less than eight weeks after Tru’s public debut.
“Tru is a disruptive brand, as evidenced by its statement-making entrance to the midscale category and now the Atlanta market,” said Alexandra Jaritz, global head for Tru by Hilton. “We know the brand will have broad appeal to Atlanta-area travelers who span generations but share a similar youthful mindset. At its core, Tru is value-engineered to provide guests with a contemporary, consistent and fresh experience in an affordable way, while at the same time being operationally efficient to our owners.”
According to a press release, Hilton Worldwide announced that it has 189 Tru hotel deals in process to date, up from 130 hotels in January when the brand launched at The Americas Lodging Investment Summit.
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The 98-room, four-story hotel is located at 251 Avalon Court and is owned by McDonough Hotel Partners LLC. It is expected to be completed in summer of 2017.
According to company officials, the celebration marked the fastest brand announcement to groundbreaking in Hilton history, less than eight weeks after Tru’s public debut.
Even Tuesday’s event wasn’t traditional when officials unveiled 3D chalk paintings created of the hotel’s exterior and guest room design that allowed attendees to feel as though they were part of the hotel. In addition, attendees participated in an interactive photo booth that placed them right inside the lobby of the hotel.
According to a press release, Hilton Worldwide announced that it has 189 Tru hotel deals in process to date, up from 130 hotels in January when the brand launched at The Americas Lodging Investment Summit.
Read the full article HERE. Article courtesy of Henry Herold by Staff Reports.
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