In recent years, online reputation management for hotels has emerged as a critical function, a means of measuring guest satisfaction, guiding improvements and attracting more bookings.
But not every hotel is clear on the best approach to managing reputation. By taking an organized, hotel-wide approach, you can reap the benefits and avoid pitfalls such as missed opportunities, negative reviews and wasted time.
To help you stay focused, here are 10 essential steps to managing your hotel’s online reputation:
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